Graphic Design is visual communication through the presentation of the layout and design of a product and the impact that the layout and design has on the potential customer or viewer of the design.
Whether it be a web site, brochures, animation, flyers, business cards, letterhead or corporate identification; the way you project your company is how the consumer will remember you.
The use of legible typography and colors also make a huge impact on graphic design. Typography and fonts used in a logo are extremely important. If the words say one thing but the font portrays something else a potential consumer is likely to not remember you, your product or your company. For instance if you are promoting a tough and sturdy product but the font you choose is light and airy, the brand will not be consistent with the product and is less likely to leave a positive impression with the viewer. If the brand is done correctly and leaves a positive impression eventually when someone sees your brand they will know exactly who you are and what you have to offer.
The focal point should be what the main idea of the design is. Too many things popping out all at once when viewing a webpage could loose a potential customer. This includes text that seems to have little or no organization and an overload of colors, as well as having a lot of flashing objects on a web page….unless that is where you want the consumer’s eyes to focus.
Your first impression may be the only chance you have with a potential customer.
